February 06, 2013
By Catherine
Small businesses are often afraid of the cost of developing a website and an online marketing strategy or even worse, still believe that a website is a luxury, a superfluous element, that its unnecessary. However, when we look at our life habits, it’s clear that the web occupies a more and more important part in it. 78% of Internet users search a product online before buying it. 97% of consumers look for local businesses online before going on site. 82% of web searches are followed by a local store visit or a call. But ... and sadly, only 44% of Quebec SMEs create a website.
Read moreSeptember 20, 2012
By Catherine
You released a new article in your blog : you're happy, all is well. You think the work is all done? Hold on!
The biggest part of the work of a blogger begins once the text is written and published. You write these articles for a reason, to be read and viewed, and to help your SEO! Here are some points to remember when creating your website and once your words are online!
Read moreAugust 30, 2012
By Catherine
Flyte.biz published a list of little tips and tricks on web design and web marketing we judge relevant to our customers and we decided to repost it for you. Feel free to take note!
Read moreJuly 31, 2012
By Maud
There's a lot of misconceptions around social medias. When you're a self-run small business, sometimes, these misconceptions can cost you your e-reputation or prevent you from building the right fanbase and get more potential clients! Mashable posted a list of 6 ways that small businesses usually get social media wrong. Since this information is relevant to most of our customers, here is the list, as posted by Mashable, to help you get your social marketing right!
Read moreJuly 12, 2012
By Maud
Entrepreneur.com published an interesting article listing usefull things for a small business’ website to have. We found the list really relevant and interesting, so we’re sharing it with you! In a world where not everyone has a lot of experience being a webmaster, it’s hard not to forget key issues. Here is the list, as presented by Entrepreneur.com, adapted to our editor. My comments are in italic in the text.
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